June 13, 2025
Small-town roots, national stage: ADO SOUL shines at 2025 BET Awards Red Carpet Pre-Show
Louisiana-born soul artist ADO SOUL delivered a standout performance at the 25th Anniversary BET Awards Red Carpet Pre-Show in Los Angeles on June 10, 2025. Representing St. Mary Parish and the Acadiana region, the singer took part in Crowd Stars 2025, BET’s nationwide talent competition that spotlighted promising independent artists from across the country.
Known for blending soul, funk, and New Orleans-style rhythms, ADO SOUL brought authentic Southern energy to one of the biggest stages in Black entertainment. His sound, rooted in culture and personal experience, resonated with both live and television audiences.
Known for blending soul, funk, and New Orleans-style rhythms, ADO SOUL brought authentic Southern energy to one of the biggest stages in Black entertainment. His sound, rooted in culture and personal experience, resonated with both live and television audiences.
From Louisiana roots to national recognition
Over the past few years, ADO SOUL has built a growing reputation. In 2023, Essence Magazine named him one of its "New & Next" artists. Then, in 2024, he appeared in Kendrick Lamar’s powerful halftime performance, giving national viewers a taste of his Louisiana influence.
His BET Awards appearance marks another significant chapter in his journey from a small town in Louisiana to the national spotlight. It also reinforces his commitment to carrying his cultural legacy forward through music.
His BET Awards appearance marks another significant chapter in his journey from a small town in Louisiana to the national spotlight. It also reinforces his commitment to carrying his cultural legacy forward through music.
Wikipedia
BET Awards
The BET Awards are an American award show that was established in 2001 by the Black Entertainment Television network to celebrate Black entertainers and other minorities in music, film, sports and philanthropy.
ADO SOUL•I'd Do (feat. Alijah Jett The Musician)
Using art to empower communities
Beyond music, ADO SOUL is also known for his commitment to community impact. His Content for a Cause program provides hands-on training in television and film production for underserved youth. The initiative focuses on socially meaningful storytelling and aims to open doors for young people interested in media careers.
His most recent music video, produced as part of this program, showcases both artistic talent and community values, highlighting how creativity can also serve a purpose.
His most recent music video, produced as part of this program, showcases both artistic talent and community values, highlighting how creativity can also serve a purpose.
Trivia
In what year was Ado Soul named one of Essence Magazine's "New & Next" Artists?
Honoring legacy while inspiring the future
"This moment wasn’t just for me—it was for every small-town dreamer, every creative carrying legacy on their back," ADO SOUL said after the show. His performance and message reflected not only his musical talent but also his dedication to uplifting others.
ADO SOUL’s journey continues to inspire as he blends art, culture, and service on a growing national stage.
ADO SOUL’s journey continues to inspire as he blends art, culture, and service on a growing national stage.
What you need to know