Hayley Williams drops 17 new songs, but you’ll need a hair dye decoder ring
These songs are locked behind a virtual velvet rope: a password-protected website, and the only way to get in is by buying a specific shade of hair dye called "Ego" from her company, Good Dye Young.
Yes, Hayley made you pay for music with semi-permanent marigold. Somewhere, a music exec probably wept into their vinyl collection.
Once you get past the digital doorman with your 16-digit dye receipt, you’ll find a chaotic digital attic of unreleased tracks that mix pop, indie rock, and folk. "Mirtazapine" was teased on Nashville’s WNXP and performed at Newport Folk Festival. "Kill Me" has already been dubbed the "eldest daughter anthem," which sounds emotionally damaging in all the right ways.
There’s also "True Believer," "Hard," "Negative Self Talk," and "Discovery Channel," which repurposes The Bad Touch from Bloodhound Gang. Because what screams 2024 more than nostalgic sleaze wrapped in acoustic trauma?
Fans can also explore a "misc" folder that includes a 2017 Paramore live video, a lyric book drawn like a coloring assignment, a voice memo of a child apologizing for something emotionally vague, and a T-shirt that reads, "Hayley Williams is my favorite band." Critics may call it marketing chaos, but this feels more like carefully curated confusion.
Whether this batch becomes an official album or remains a limited-edition digital clubhouse is still unclear. Fans are already sharing codes online, because nothing spreads faster than cryptic pop and internet FOMO.